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Most of us are already aware of the negative effects of mass-produced fashion. But is awareness good enough to make a recognisable change? To start afresh, we must be able to go back to our roots and connect the weavers to the end consumers. We must embrace slow fashion, understand what it means and find ways to blend the process into our modern lives. One such fashion outlet that has already embraced the age-old system is Studio Mayasir by Maheen Khan. Star Lifestyle recently spoke with Khan to understand the basics of slow fashion and what it takes to revive the ancestral traditions. What is Studio Mayasir involved with at the moment? Our fashion outlet has stopped all kinds of retail operations and has completely shifted focus towards developing lines that have a global acceptance. We are doing home collections and fashion accessories like scarves, which have a greater international appeal. We are making cushions, runners, and even dresses using handloom and handcrafted materials. So basically, today, Studio Mayasir has more of a global essence. Is being global synonymous to being trendy? We believe in fashion in general, but not in the term 'trendy,' because we advocate for slow fashion which literally means — timelessness. Our collections are one that you can wear anytime and anywhere and yet look in-sync with the modern-day contemporary look. Studio Mayasir's latest lines have simple designs, simple cuts that are foremost comfortable and minimalistic. Our designs indirectly resonate to being conscious, responsible, and active in promoting a better world. You are always saying that you are an advocate for slow fashion. How do you define slow fashion? Good question! Slow fashion is the complete opposite to the fast-paced, mill-produced fashion that we commonly see today. It involves the manufacture of clothes with the help of local artisans and use of eco-friendly materials, with the ultimate goal of preserving our heritage crafts and the environment. It's a win-win situation for all; our talented artisans get to earn their daily bread and butter, the country gets to preserve its heritage weaves and crafts, and customers get timeless and sophisticated end-products.

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